Book Review - Copycat Marketing 101, Burke Hedges

When a friend of mine recently gifted me this book, I was hoping that this would be a nice little appetizer for the serious reading in the days ahead. Surfing through the first few page, I found them to be interesting too. But, as the pages progressed, all that hope and interest gave way to boredom and a sense of annoyance.

A potpourri of sorts, this book tries to be many things at once - self-help, business, finance, and finally and mainly, network marketing. The author emphasizes on network marketing as one of the trusted ways to become rich quick and on one's own terms. As if we haven't heard it all from those impassioned distributors trying to enroll us into their pyramid selling. In fact, a simple Google search will tell you that there have been people who have become millionaires through this mode, but this is not for everyone and not for everywhere.

Filled with anecdotes, jokes and a few inspirational quotes, this book is really for those people who are frantically searching for ways and means to become rich quick. And, if you take away those quotes, anecdotes and jokes, the rest of the book could be presented neatly in two A4-sized sheets. As for the serious readers, I wouldn't recommend this for any reason.